Does anyone else out there have a Godbrother? Well, I do, and his name is Ben. Ben’s parents are my godparents, and my parents are his godparents. He’s a charming, wonderful guy with a sweet wife and super family.

I mention all this because my Godbrother has published a short nonfiction book that I think would make a great Father’s Day gift for any Dad interested in fly fishing and business. (Hint, hint, Father’s Day is next Sunday June 16th . . . )

Ben’s book is called Selling the Fly – A fly fisherman’s guide to sales, customers and how to catch a fish. As the title accurately suggests, it compares fly fishing – something Ben knows a lot about living in the Pacific Northwest – to sales – something else Ben knows a lot about as it’s his career. He offers a series of sage fly fishing “rules” that apply well to attracting and keeping customers. My favorite: “Don’t expect the fish to bite just because you’re hungry.”

Here is the cover and the blurb from Amazon. Ben even illustrated the flies throughout the book – he’s multi-talented. I hope you’ll pick up a copy for yourself, your Dad, or any fly-fisherman/salesperson in your life. Congrats, Godbrother!

In the world of sales, some people are “Hunters” and other are “Farmers”. Both types have strong, positive characteristics and can lead a person to a successful career. However, I believe the best analogy for a successful salesperson is that of a fly fisherman presenting and “selling the fly” to a hungry and discerning trout.

There are many parallels between success on the river and success in sales. This short guide outlines several lessons on how to win more, happy customers and some helpful hints on how to catch and release a fish.

Fish on!